Navitas and UGREEN announce GaNFast Global Marketing Program
News: Microelectronics
18 February 2022
Gallium nitride (GaN) power integrated circuit firm Navitas Semiconductor Corp of El Segundo, CA, USA and Dublin, Ireland has announced a GaNFast Global Marketing Program with consumer electronics and accessory specialist UGREEN. The program builds on the companies’ technology partnership to create awareness of GaN and education for global consumers. In-person and on-line events emphasize the capability of GaN technology to set all-new standards in fast charging, with miniaturized form factors, and significant sustainability benefits to reduce energy consumption and carbon emissions.
Under the new program, UGREEN invited Navitas to participate in the live broadcast launch of the new 100W four-port GaN charger, during which Navitas’ Dr Xiucheng Haung provided insight into the benefits of GaN, its impact on charger performance and relevance to the consumer industry. GaN runs up to 20x faster than legacy silicon and enables up to 3x more power, 40% energy savings and 3x faster charging in half the size and weight. Navitas’ GaNFast power ICs integrate GaN power and drive plus protection and control circuits to deliver simple, small, fast and efficient performance.
Additional cooperation to increase global consumer awareness of GaN and associated charger products includes enhanced product promotion via the companies’ official websites, social media channels, conference/trade show booths including the Consumer Electronics Show (CES 2022), and video displays on the Nasdaq building in Times Square, New York.
“We have already established a highly successful relationship with UGREEN at the product technology level,” says Charles Zha, VP & general manager of Navitas China. “This new program builds on that success and takes it to a new level by strengthening the depth of cooperative marketing. Together, we will offer more in-depth knowledge for the market and consumers and also strengthen the link between the power semiconductor industry and the 3C digital product industry,” he adds.
“This partnership is a natural next step for our two companies to raise awareness about GaN technology. UGREEN, as a world-renowned 3C digital manufacturer, always has a keen sense for innovative technologies and is willing to invest time in developing them,” says Evan Li, vice president of UGREEN. “Navitas, as a global leader in GaN-powered semiconductors, has diligently and meticulously validated its revolutionary technology and striven to bring energy-efficient solutions to every customer. This collaboration will turn UGREEN’s products into game-changers that benefit users around the world and contribute to carbon-neutral initiatives which match UGREEN’s company values.”
