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Phỏng vấn CEO: Tiến sĩ Yunji Corcoran của SMC Diode Solutions

Tháng Mười Một 29, 2024 The Art Of Semi 0 Comments

Key Takeaways

Dr. Yunji Corcoran is the Chairwoman and CEO of SMC Diode Solutions, with over 30 years of experience in the power semiconductor field.
SMC Diode Solutions, based in Nanjing, China, offers a range of semiconductor products and aims to solve major problems in power conversion and efficiency.
The company differentiates itself through advanced technology, personal customer service, and a focus on research and development.

Dr. Yunji Corcoran (1)

Dr. Yunji Corcoran is the Chairwoman and CEO of SMC Diode Solutions. Dr. Corcoran has managed a successful career in the power semiconductor field for over 30 years, specializing in design, manufacturing, and global sales. She holds a bachelor’s degree in physics from Nanjing University and a PhD in semiconductor materials from Stony Brook University in New York. She currently focuses on management functions but still considers herself to be a dedicated engineer. Outside of the semiconductor business, Dr. Corcoran is passionate about traveling, cooking, and collecting cookbooks from around the world.

Tell us about your company?
SMC Diode Solutions is an American-led semiconductor design and manufacturing company based in Nanjing, China.

Since the company’s founding in 1997, SMC has provided customers with high-quality products and timely delivery. SMC’s products have been designed with great attention to detail and performance while focusing on the needs of customers.

The SMC team designs and manufactures its own products that are widely distributed in global markets. SMC’s portfolio includes Silicon Carbide Schottky rectifiers and MOSFETs, Silicon Schottky rectifier diodes, ultrafast recovery rectifier diodes, TVS diodes, Schottky and rectifier modules, and many more.

What problems are you solving?
At SMC, we focus on solving two major problems: the first is power conversion and the other is efficiency. The function of the devices we produce is to convert the voltages, whether that’s from AC to DC, DC to DC or DC to AC. During the conversion, we ensure our products minimize the conversion loss while increasing efficiency.

What application areas are your strongest?
In general, we work with any market segment that has to do with power conversions and protections such as power supply, AC-DC and DC-DC converters, and inverters. We also create products for the aerospace, automotive, and medical industries. With the opening of our new fab in June 2024 and growth of our silicon carbide capacity, we are also growing our presence in the electrical vehicle and renewable energy markets.

What keeps your customers up at night?
I think the thing that keeps our customers up at night is exactly the same thing that keeps us up at night: how to survive in this very competitive market. In today’s market, you not only need to make great products that satisfy your customers’ needs, but you also need to be constantly researching, innovating, and striving to be better than your competitors. Our customers choose to work with us because they know they will receive good, quality products from us to in turn provide quality products to their customers. So, in short, the constant question and pressure of how to keep improving upon their products is what keeps our customers up at night. We have a strong focus on research and development at SMC, so I hope our dedication to creating better products helps to ease the pressure and concern our clients also face.

What does the competitive landscape look like and how do you differentiate?
The discrete power semiconductor market is a very competitive market, and there are quite a few players with very similar products. What makes SMC different is our unique products and services. From the initial design to manufacturing, we use the most advanced technology and software to create the best products possible. For example, our power diodes and MOSFET products have a lower power loss compared to our competitors which is a very important parameter for those types of products. Not only do our products perform well and have really great reliability, but we also bring a personal touch through our customer care. Our whole company is dedicated to providing a personal service to our customers, and we approach everything with flexibility and care.

What new features/technology are you working on?
As always, SMC’s focus is on our products. We pride ourselves on making quality products and delivering enhanced performance through technology innovations. Currently, we are working on expanding our products portfolio now that we have more than quadrupled our production capability with the recent opening of our new fab. We are also looking into extending our existing power module capability as the next step to strengthen our market position.

We’re excited about what’s to come and are continuously innovating and updating our products and product offerings. Our focus remains on our products and with growing interest in those, we will continue to grow our business and provide the best power product for our customers.

How do customers normally engage with your company?
As a company with a presence in the United States, Germany, China, and South Korea, we have distributors and clients all over the globe. You can contact our distributors or a local sales representative in your area for additional information about our company and products. Detailed contact information is on our website.

Additionally, more often than not, you will find someone from our company at any major semiconductor event. For general questions, feel free to contact us at [email protected] or check our website updates to see where you can find us next.